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PinkBeetle: The Car That’s Social Media Savvy


Volkswagen has always taken a unique approach to designing vehicles. After all, not every company would decorate car interiors with plastic flowers. Now, Volkswagen plans to do something even wackier; it’s naming one of its cars after a hashtag.

Volkswagen will release its #PinkBeetle in fall of 2016. It’s a funny name that some people will only laugh at. Before you dismiss the #PinkBeetle as a gimmick, though, you should learn more about what it offers.

What in the World Is a #PinkBeetle?

Image via Flickr by JeepersMedia

Image via Flickr by JeepersMedia

#PinkBeetle is a flashy name for the Pink Color Edition Beetle revealed at the 2015 New York Auto Show. In addition to its Fresh Fuchsia Metallic paint job, the interior sports pink accents and Pink Club plaid seats. Other than these changes, #PinkBeetle is basically a special edition Beetle. Considering that Volkswagen has made some spectacular vehicles in recent years, that’s a good thing.

#PinkBeetle Performance

Plenty of reviewers will undoubtedly try to crack jokes about the limited performance of a bright pink Beetle. Despite their jabs, Volkswagen plans to give #PinkBeetle the same turbocharged engine included in the 2017 Beetle 1.8T models. The 1.8-liter four-cylinder engine generates 170 horsepower and 184 pound-feet of torque. That’s enough oomph to take you from zero to 60 mph in about 7.6 seconds.

The #PinkBeetle’s small size and refined turbocharged engine gives it an estimated 34 mpg on the highway and 25 mpg in the city. When you compare these performance specs to those of similar vehicles, it quickly becomes apparent that there isn’t anything funny about #PinkBeetle.

Reasons You’ll Want to Own a #PinkBeetle

Driving a pink VW Beetle might make you a little self-conscious, but #PinkBeetle gives you enough features that you might want to dismiss those feelings. Volkswagen hasn’t released much information about #PinkBeetle yet, but there are some features you can expect to find, including heated front seats and keyless access.

Expect to find a 5-inch touchscreen that gives you control over Volkswagen’s infotainment system. That system will also give you Bluetooth connectivity for your phone and audio devices, a USB port, a CD player, and a stylish media player interface that makes it easy to switch between devices.

When you consider that you can get these features in a peppy, fuel-efficient car, do you really care what color it is?

#PinkBeetle Safety

Volkswagen will probably give the #PinkBeetle some impressive safety features, too. The current non-pink Beetle comes standard with traction and stability control, antilock disc brakes, side curtain airbags, and front side airbags. Considering that #PinkBeetle is a special edition, Volkswagen will also include a rearview camera and blind-spot warning system that comes standard in some 2016 trim levels.

To some extent, the 2017 #PinkBeetle is a publicity stunt. Volkswagen wants you and everyone else in the world to use its hashtag as often as possible. Still, it’s a really nice car that a lot of people will enjoy driving. Now, the big question is what hashtag do you use when spot one on the road. ##PinkBeetle?

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